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Social Media Marketing: What Brands Can Learn From “Mother Monster”
What could your brand do with 40 million followers on Twitter? What about 45 million? Celebrities such as Lady Gaga and Justin Bieber send out tweets daily to this amount of followers, while their...
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Consumer Marketing: Zombie Apocalypse is Here
When did pop culture become so scary? I don’t mean Lady Gaga dressed in steak scary, but literally “BOO!” scary. Marketing campaigns have a relentless need to hold consumers’ attention, and “what’s...
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Starbucks: More Than Just a Cup of Coffee?
Thanks to Jordan McNamara, who is the Starbucks lover and contributor of this article. Grande non-fat no-water single-pump gingerbread chai. That’s my current go-to drink when pulling through the...
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Kmart’s Holiday Ad: Below the Belt or Missed the Boat?
Thanks to Jordan McNamara for contributing this article to The Side Note. In a 2012 article, Advertising Age discussed Kmart’s shrinking presence in the low-cost retail field (http://bit.ly/1gc3yWF)....
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Dove proves you are more beautiful than you think
If someone asked me if I thought I was beautiful, I would say no. After Adweek released the “10 Best Ads of 2013,” (http://bit.ly/1ebFAYG) featuring Dove’s “Real Beauty Sketches” as their number one...
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Ad Preview: A Peak into the Playbooks for Super Bowl XLVIII
For some, the Super Bowl is the highest display of athletic prowess, eagerly anticipated all year. For advertising freaks like us, we wait for the ads. We have a feeling the Broncos will not be the...
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Under Armour Handled Olympic Crisis With Speed
When Under Armour produced what was proclaimed to be the fastest speedskating suit in the world, they must not have meant if U.S. Speedskating wore them. The highly favored U.S. Speedskating team...
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Friend or Foe? Techie Insights from IFA
Living up to host city New Orleans’s reputation for revelry and rapture, this year’s annual IFA Convention was nothing less than mardi gras worthy. Having spent the last couple weeks recovering and...
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Not staying up to date on your PPC can cost big bucks.
In June 2013, pop singer Lorde released her hit single “Royals”, becoming an overnight sensation. In her lyrics she mentions high lifestyle items—in particular car manufacturer Maybach. Almost...
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Social Media and Franchises
Social media use has exploded in the past 10 years. For business, it has especially changed how we reach consumers. As social media constantly evolves, the world of franchising is still grappling with...
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